Seminar in Pärnu on tourism marketing

Seminar “Effective conference tourism marketing
in German and Swedish markets”
13.-14.November 2007 in Pärnu
PROGRAM
13. November
09.30 Registration and morning coffee
10.10 - 10.40 Moderator Kevin Cottam` s opening words
10.40 - 11.30 Group work
11.30 - 12.30 German MICE market importance and overview of German MICE research 2007
Speaker: Johanna Fischer
12.30 - 14.00 Lunch
14.00 - 15.00 German PCO-s: Values and destination selection criteria. Ulrich Wiener
15.00 - 15.30 Coffee break
15.30 - 17.30 PR in Swedish tourism market today and tomorrow. Helena McShane
14.November
10.00 – 11.00 Parallel workshops
Workshop 1. Best practice for your marketing in the German outbound MICE market – do` s and
dont`s. Johanna Fischer
Workshop 2. Analysis of Estonian three conference towns: Tallinn, Tartu, Pärnu. Ulrich Wiener
11.00 – 11.30 Coffee break
11.30 - 12.30 Design a sensational Event. Kevin Cottam
12.30 – 14.00 Lunch
14.00 – 16.00 Design a sensational Event continues
16.00 – 16.45 Summary of two seminar days by moderator
17.00 End of the seminar